
The first port of call for a huge proportion of the UK population is the internet these days... See something during the day that interests you and you will more than likely either whack out your phone with mobile internet, or google it later on when you get home. First impressions are everything. The UKIP website looks like something straight out of the 90's. This puts UKIP firmly in the Century of the first man on the Moon, the Cold War and Thatcher. UKIP's website should at least attempt to join the Millenium, the Century of personal technology boom, global terrorism and the first black President of USA.
So, as an amateur website designer, what is my first impression of the UKIP website?
(www.ukip.org)
- Too many clashing primary colours. Its like a primary school's paint pallet.
- Too many links on front page. The majority of these links are irrelavent to a first time user. As someone who has never herd of UKIP before, I want to be able to find the party's policies and views quickly and effortlessly (without getting a brain siezure from all the dazzling bright colours)
- The front page doesn't appear to be regularly updated. And when it is, the articles/ features look rushed and thrown together (with some more primary bright colours chucked in, just in case you can't find them amongst all the other shades of the rainbow)
- The navigation and ease of use on the site is probably the worst I've ever seen from a major national website in the UK.
OK- so now lets compare with other UK national political party websites, and see what they're doing right:
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Labour Party
http://www.labour.org.uk/
- Very easy navigation. I can donate, join and find my local branch and events, all on the front page.
- They haven't swamped the front page with party news. I can easily see National and Local Labour Party news.
- They have one nice large graphic picture at the top of the page, representing a news story. However it isn't in my face with bright colours. It just looks smart.
- Labour Party videos are laid out on the page exceptionally well. They're not cluttered and I can see a brief description and send to my facebook.
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Conservative Party
http://www.conservatives.com/
- Lots of innovative media sources to check out here! Conservative Blogs and Videos included.
- A mobile phone number and email address collector at the bottom right hand corner. I can imagine this would be extremely helpful to the Party. It is also the first UK political party website I have seen that collects mobile numbers.
- Not the clearest of navigation on this site, but aesthetically pleasing.
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Liberal Democratic Party
http://www.libdems.org.uk/
- The movement of the article scroller at top of page adds interest to the front page.
- Easy to see what they stand for and to find out more in depth about their policies on specific issues.
- Some very nice, clear graphics have gone into this website.
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Green Party
http://www.greenparty.org.uk/
- I can see instantly what their 6 main policies are on the front page, and can click throught to learn more in depth about each one of them.
- The white background makes the front page look much clearer and makes it easier to use.
- I can join, donate and find my local Green Party easily, all from the front page.
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I believe the UK Independence Party National Website could be good. Heck, it could even be great! But first, whoever is in charge of the site, needs to really look at the other political party websites. They need to find the best bits from each one, drop the bad bits and VOILA.
UKIP will have an easy to use, clear and content rich website, from which the party's online presense can grow and improve.